The IT IS WHAT IT IS statement reflects on the current social media culture and it's lack of reflection to provoke change. It is SHIT HAPPENS all over again, evoking a sense of defiance over status quo. The typography mimics the Smiley emoji which has become an ambitious symbol of our generation. What is she saying? Maybe it is not what it is though, right? Be on trend with the GOALGIRLS It is what it is recycled tote bag. © goalgirls
 
GOALGIRLS is a female-driven agency based in Berlin. Luckily, co-founder and creative directress of GOALGIRLS Kaddie Rothe went all in and created this expressive design. Creativity? A way for Kaddie to disrupt archaic social constructs and to communicate ideas for a more equal future.